Being a designer is a way of life
For me, being a designer is a way of life. My design philosophy centers on user-centered design, prioritizing the needs and experiences of users to create intuitive and accessible solutions.
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With keen intuition and visualization skills, I transform abstract ideas into practical interfaces.
I deeply value empathy, ensuring my designs resonate with users' needs and emotions, making them visually engaging with a strong sense of aesthetics.
Professional Work
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Solo designed and engineered 100+ screens in Figma
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Led the company in UX/UI strategies - spearheading app development, design, and launch​​
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Seamless user experience (UX/UI): Incorporated feedback for iterative improvements​​
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App Store publication: Managed technical development, contributing as a front end developer and guiding full-stack developers
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Academic Projects
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Conducted a 15-week service design research project: user interviews, surveys, observations, contextual research, competitive analysis, and benchmarking ​
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Analyzed insights about users and the service ecosystem to implement into prototype​
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Led collaborative effort in Figma UX app redesign by utilizing research findings
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Created personas, user journeys, and service blueprints, informing iterative design and implementation processes.
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Lead Product Designer UX/UI Specialist
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UX/UI Design Lead: Successfully built the entire functional app from scratch in Figma
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User researcher: Responsible for conducting user research, defining personas and user journeys
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Created and designed wireframes and high-fidelity mockups, and creating design systems and guidelines.
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Independent and Entrepreneurial Ventures
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Felt personally compelled to draw up a solution after I noticed a gap in the podcasting space, where listeners miss out on valuable resources mentioned in episodes.
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Conducted surveys and interviews with podcasters and listeners, to understand the scope of the issue.
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Defined the job to be done, designed a feature for seamless resource access, and created detailed proposal with wireframes and mockups.
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Compiled a list of 200+ Spotify stakeholders, crafted a personalized email campaign to present research findings and proposed solution.
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Sent proposal, followed up with key contacts to discuss potential integration and next steps for the feature.
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Developed ClubSpot, a mobile app serving as a centralized hub for all clubs, events, and teams, streamlining sign-ups, updates, and event attendance.
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Identified that university club engagement is fragmented, with information often lost across various communication channels like social media and physical fairs.
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Led all aspects of the project, including conducting user interviews, designing user flows, and implementing creative design using Figma and coding.
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Employed communication, critical thinking, flexibility, creativity, problem-solving, and emotional intelligence to design a user-friendly app, supported by extensive user research and testing.
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Created an app that simplifies the process for college students to engage with clubs and events, enhancing connections and fostering community involvement on campus.
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